Sunday, March 1, 2009

Russell Smith on Too Much Information and the Future of Blogging


We asked our Cafe Brainstorm participants to further explore the future of the web by individually answering some of the questions brought up during our meeting. The following is answered by Russell Smith, a marketing copywriter in the Seattle area.

Too much information, the web has become over-saturated with content, much of it spam, mis-information, and gossip. What will be the checks and balances of Web 3.0, and will the organic qualities of the web have the ability to influence third world countries and oppressed nations?


When people think of the Web, they think of what it means to them. The Web is a mind game, a mall, a treasure hunt, a candy store, a puzzle palace, a trash heap, a castle to the stars, and however you choose to fill in the blank. The Internet is personal, and daily and weekly it becomes even more personalized. The Internet is an extension of the mind now. Googling is in the mind of the beholder. People can Google Britney Spears or Albert Einstein. They get to choose what they want to find on the Web. Oops, now what was that Einstein quote everyone mentions?

Can the Web/Internet influence the way the world acts? Yes, it already has. Whether it can be steered toward doing more good and distributing it more evenly worldwide is what we’ll all discover in the years ahead. The Web’s immediacy to current events, large and small is a large part of its transformative power. Centuries, and even decades ago, major news traveled slowly around the globe, and now word of an event is instantaneous.

Out of curiosity I Googled Sean Penn’s opening phrase for his recent Oscar acceptance speech. There were 44,300 results for “You commie, homo-loving, sons of guns.” (0.22 seconds). Over 44,000 hits for something uttered in good humor by an Oscar-winning star. He followed a humorous opening line with strong personal and political statements. All of this instant communication was first broadcast, then soon after Googled.

Since I write and edit content for businesses on the Web, I see a huge range of information on the Web. From my corner of the Web universe, I feel like I’m clearing up what I can—creating clear messaging, and making sloppy writing better.

What is the future of blogging on the web and is there a way to make the blog content more memorable, thus making the information easier to retain?

People search out blogs that are enjoyable to them, and that excite or teach them something. There are blogs of every flavor for every individual.

A blog I discovered while blogging was still only known about by a select few Web wanderers is Rebecca Blood’s blog: Rebecca’s Pocket, or What’s in Rebecca’s Pocket. http://www.rebeccablood.net/ It’s has a nice, clean look to it, and its all about the text.

She began her blog in 1999, so definitely no latecomer to the activity. She writes about things like books and food, so, it’s on topic for those who like to read and eat. A while back she’d mentioned that one of the things people want are more visual blogs, and soon after I read this, there appeared more and more visual art and photography blogs and now there are more photos and artwork on blogs than ever before. The world of life lived and experienced by individuals has entered the Internet and this helps to connect the entire planet.

Visit Russell C. Smith's Website

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